ASCENT MARKETING COMMUNICATIONS |
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The EOG is the main association set up to represent the common interests of the European outdoor industry, founded in 2003 by nineteen of the world’s largest Outdoor companies. In 2006 the EOG Association for Conservation was launched, an initiative with the objective of protecting wild areas. The group is independent from the main EOG and is designed to harness the power of the Outdoor industry, raising money to donate to grassroots conservation groups. Ascent Marketing Communications organised trade show fund-raising events for the EOG Association for Conservation that raised money, awareness and encouraged outdoor retailers and suppliers to become members. The company was also instrumental in gaining PPE Cat III classification for ice tools at the European Commission, a particularly important result for hardware manufacturers distributing ice tools in Europe. Ascent Marketing Communications created a multimedia presentation for the EC commissioners that marshalled persuasive new facts and successfully carried the argument. |
The Evidence |
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