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The BMC is the representative body that protects the freedom and promotes the interests of climbers, hill walkers and mountaineers.
Ascent Marketing Communications assisited the BMC in creating a fresh, new, modern visual identity for the organisation giving more appeal to both young and old, whatever their mountain activity.
Ascent Marketing also reviewed the BMC’s communications strategy and advised on solutions to consistently and concisely communicate the BMC’s identity, its activities, value and benefits. The review covered all BMC communications vehicles and evaluated the real benefits of the literature for each user group.
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The Evidence |